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Decentralizing Social Media: Algorithm Choice as the Future of Online Content

Could algorithm choice save social media? Jack Dorsey and experts discuss decentralized platforms offering user control to counter toxicity and fake news.

Social media's pervasive influence has sparked intense debates about censorship, misinformation, and the amplification of toxic content. Former Twitter CEO Jack Dorsey argues that the root problem lies not in free speech but in the lack of user control over algorithms. He envisions a future where users can choose their algorithms, particularly on decentralized platforms. This concept promises to revolutionize how we consume content online, potentially transforming social media into a space where individuals regain agency over their digital experiences.


Lyn Alden and Jack Dorsey speaking at the Oslo Freedom Forum, exploring decentralized social media and algorithm choice.
Lyn Alden and Jack Dorsey discuss the future of social media algorithms at the Oslo Freedom Forum.

Key Points:


  • Social Media's Toxicity Problem: Social platforms like X (formerly Twitter) and Facebook are criticized for amplifying conflict, leading to societal unrest and polarization.


  • Governmental Crackdowns: In response to rising toxicity, governments have increasingly censored platforms, limiting free speech and punishing dissent.


  • Dorsey’s Vision: Jack Dorsey suggests that the real issue is not free speech but the lack of choice in social media algorithms, which could be resolved by allowing users to select or create their algorithms.


  • Decentralized Platforms: Decentralized platforms like Bluesky and Nostr are pioneering algorithm choices, giving users more control over the content they consume.


  • Challenges Ahead: Despite its potential, implementing algorithm choice on a large scale faces significant hurdles, including technical challenges, privacy concerns, and user adoption.



As social media continues to shape public discourse, the need for solutions to counteract its negative impacts becomes increasingly urgent. Algorithm choice on decentralized platforms offers a promising path forward, allowing users to take control of their online experiences and reduce the toxicity that currently plagues social media. While challenges remain, this innovative approach could redefine the relationship between users and the content they engage with, fostering a healthier digital environment.


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