DOUGLAS, the number one omnichannel premium beauty destination in Europe, continues this year to support the Child
Separation Prevention Program, developed by Hope and Homes for Children, "My family, my all”. DOUGLAS Romania financially supports this program, by running the GIFT THE DOUGLAS FEELING campaign. Parents are supported to improve the family's living conditions and to keep their children by their side, for their upbringing in a safe and comfortable environment.
For each DOUGLAS Advent Calendar Makeup and Advent Calendar Men purchased by customers between December 1-31, 2024, DOUGLAS will donate 10 lei to The Hope and Homes for Children Foundation, within the limit of 50,000 lei. The campaign takes place in the 45 physical stores throughout the country, but also in the online store, douglas.ro.
"DOUGLAS Romania supports Hope and Homes for Children again this year through the GIFT THE DOUGLAS FEELING campaign. We are dedicated to helping children stay with their families, where they can benefit from care, love, and an environment that supports their healthy development, both physical and emotional", said Georgi Komitov, CEO of DOUGLAS Balkan Cluster. "We want to bring smiles to the faces of children and parents, both on holidays and every day, giving them a chance to stay together," he added.
„Family represents the entire universe for every child. It is the space of love, of safety, and of fulfilling their potential. This is why we strongly believe that each child belongs home, with his/ her loved ones. When we work on closing an orphanage, our biggest desire is that no other child suffers from being institutionalized. In 26 years of activity, we have supported 43,400 children through the My family, my all program.
In the last 2 years, with the support of DOUGLAS Romania, 60 children have been helped to stay with their families”, said Nicoleta Marcu, Hope and Homes for Children Fundraising and Communication Director.
This action is part of the local social responsibility strategy of DOUGLAS, which aims to support the development of the community and especially the development of a healthy social and family environment.
About the DOUGLAS Romania
Present on the market since 2007, DOUGLAS Romania is the number one premium omnichannel beauty destination nationwide, with a strong presence in specialized retail through 45 physical stores across the country and the online store douglas.ro.
The offered assortment includes over 38,000 products and 550 internationally renowned brands, including perfumes, makeup cosmetics, skincare and haircare products, accessories, and personalized beauty services.
DOUGLAS Romania is part of the DOUGLAS Group, the number one omnichannel premium beauty destination in Europe. As of July 1, 2024, together with DOUGLAS Bulgaria, it forms the Balkan cluster. This structural change is part of a broader initiative by the DOUGLAS Group to harmonize regional structures across Europe, accelerate development, standardize operations, and better leverage growth opportunities.
The Balkan cluster, led by Georgi Komitov, achieves an optimal balance between adapting to each country’s specific needs and efficiently utilizing shared resources, while also strengthening supplier partnerships and supporting long-term growth objectives. DOUGLAS Romania inspires people to discover and express their own beauty style. With its commitment to excellence, diversity, and innovation, the company provides a superior shopping experience both offline and online.
For more information, visit douglas.ro.
About the DOUGLAS Group
The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,870 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom –
DOUGLAS 2026”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2022/23, the DOUGLAS Group generated sales (net) of 4.1 billion euros and employed around 18,000 people across Europe.
The DOUGLAS Group (Douglas AG) is listed at the Frankfurt Stock Exchange.
For more information visit the DOUGLAS website.
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