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Is Demand for Luxury Declining? LVMH Half-Year Net Profit Drops 14%

Shares in LVMH Moet Hennessy Louis Vuitton SE fell nearly 5% on Wednesday morning after the luxury goods company failed to cheer investors with its latest results. LVMH, a titan in the luxury goods market, reported a significant 14% drop in net profit for the first half of 2024, sliding from €8.48 billion to €7.27 billion. This decline is attributed to the uncertain geopolitical and economic environment that has dampened consumer spending, especially among wealthy Chinese shoppers.


Louis Vuitton store
LVMH Reports 14% Profit Drop in H1 2024 Amidst Global Uncertainties. Photo: Unsplash

Factors Contributing to the Profit Decline

The luxury goods company also experienced a 1% drop in revenue for the first half of 2024, from €42.24 billion to €41.68 billion. Several factors have contributed to this decline:

  1. Geopolitical and Economic Uncertainty: Ongoing global tensions and economic instability have led to cautious spending among high-net-worth individuals.

  2. Reduced Spending by Chinese Shoppers: Wealthy Chinese consumers, a significant market for luxury goods, have cut back their spending, further impacting LVMH's revenue.


Despite the challenging market conditions, Bernard Arnault, chairman and chief executive of LVMH, remained optimistic. He highlighted the company's resilience and the strength of its brands, such as Louis Vuitton, Dior, and Celine, in navigating the uncertain economic landscape.


Bernard Arnault's Optimistic Outlook

Arnault stated, “The results for the first half of the year reflect LVMH's remarkable resilience, backed by the strength of its Maisons and the responsiveness of its teams in a climate of economic and geopolitical uncertainty. Driven as ever by our dual focus on desirability and responsibility, we have continued to work towards achieving the targets set out in our environmental and social action programs.”

He also emphasized LVMH's partnership with the Paris 2024 Olympic and Paralympic Games, expressing pride in showcasing the company's creativity, craftsmanship, and commitment to society during this prestigious event.



LVMH 2024 Outlook

Looking ahead, LVMH maintains a confident outlook for the second half of 2024. The company plans to focus on enhancing the desirability of its brands and leveraging the agility and creativity of its teams to strengthen its global leadership in luxury goods.

Arnault commented, "Our strategy of focusing on the highest quality across all of our activities, combined with the energy and unparalleled creativity of our teams, will enable us to reinforce the LVMH Group’s global leadership position in luxury goods once again in 2024."


Interim Dividend Announcement

LVMH has announced an interim dividend of €5.50, which will be paid on Wednesday, 4 December 2024. This dividend reflects the company's commitment to delivering value to its shareholders, even amid challenging times.


While LVMH faces a decline in net profit and revenue due to geopolitical and economic uncertainties, the company remains steadfast in its strategic focus and commitment to quality. With an optimistic outlook and strategic initiatives in place, LVMH aims to navigate the challenging landscape and reinforce its leadership in the luxury goods market.


Source: Euronews

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