Just Eat Takeaway partners with Amazon to offer free delivery to Prime members in Germany, Austria, and Spain, marking their first collaboration in Europe.
Just Eat Takeaway, Europe's leading online food delivery company, has joined forces with Amazon to offer a new perk to Prime members in Germany, Austria, and Spain. This partnership marks a significant development in the food delivery landscape, offering exciting possibilities for both companies and consumers.
Free Delivery for Prime Members
Under the agreement, Amazon Prime members in these three European countries can enjoy free delivery on their food orders exceeding €15 when placed through Just Eat Takeaway's platforms – Lieferando in Germany and Austria, and Just Eat in Spain. The specific financial terms of the collaboration haven't been disclosed, but both companies consider it mutually beneficial.
A Growing Alliance
This deal represents the first formal collaboration between Just Eat Takeaway and Amazon in Europe. It comes on the heels of a similar partnership established in the United States in May 2024. In the US, Amazon customers can now order directly from Grubhub, a Just Eat Takeaway subsidiary, through the Amazon shopping app and website. Prime members in the US also receive complimentary access to Grubhub+.
Potential Impact
The collaboration between Just Eat Takeaway and Amazon has the potential to significantly impact the European food delivery market. Here are some possible outcomes:
Increased competition: This alliance could intensify competition with other food delivery companies, potentially leading to lower prices and better services for consumers.
Enhanced reach: Just Eat Takeaway can leverage Amazon's massive user base to reach a wider audience and expand its market share.
Boosted Prime value: For Amazon, this partnership adds further value to Prime memberships, potentially enticing more customers to subscribe.
Additional Information:
The collaboration is expected to launch soon in Germany, Austria, and Spain.
This deal follows a similar partnership between Just Eat Takeaway's Grubhub and Amazon in the US.
The long-term impact of this collaboration on the European food delivery market remains to be seen.
This strategic partnership between Just Eat Takeaway and Amazon promises to shake up the European food delivery scene. By offering free delivery to Prime members, these companies aim to attract new customers and solidify their positions in the ever-evolving online food ordering market.
Source: Reuters
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