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Writer's picturemeowdini
Aug 72 min read

Semler Scientific Adopts Bitcoin Strategy Inspired by MicroStrategy's Success

Semler Scientific converts $60M in cash holdings to Bitcoin, inspired by MicroStrategy's success, to enhance shareholder value and leverage cryptocurrency resilience.

Semler Scientific, a medical device manufacturer, has made headlines by converting its cash holdings into Bitcoin. Inspired by MicroStrategy's successful cryptocurrency strategy, the company has invested over $60 million in Bitcoin, with plans for further acquisitions pending SEC approval.


MicroStrategy logo symbolizing Semler Scientific's strategic shift to Bitcoin investments inspired by MicroStrategy's success.
Semler Scientific follows MicroStrategy’s lead, investing $60M in Bitcoin to enhance shareholder value.

Key Points:


Strategic Inspiration:

  • Semler Scientific's decision to adopt Bitcoin was influenced by MicroStrategy's success.

  • The board studied MicroStrategy's approach and saw potential value in a similar strategy.


Investment Details:

  • The company has purchased 929 Bitcoins, totaling $63 million.

  • The average purchase price was just under $68,000 per Bitcoin.


Historical Context:

  • Founded by Dr. Herbert Semler in 2007, the company shifted its treasury strategy under his son, Eric Semler.

  • Eric Semler took an active role in April 2023 and led the move to Bitcoin.


Conviction and Market Resilience:

  • Despite a $10 million drop in value due to recent price declines, the board remains confident in Bitcoin's long-term value.

  • Eric Semler emphasizes buying more when the price drops as a test of conviction.


Capital Raising Plans:

  • Semler Scientific is awaiting SEC approval for a $150 million capital raise to purchase more Bitcoin.

  • The move is aimed at leveraging market opportunities similar to MicroStrategy’s strategy.


Personal Investment History:

  • Eric Semler has been investing in Bitcoin since 2016 and was impressed by its resilience during the 2023 banking crisis.

  • His experience and belief in future trends reinforced the decision to use Bitcoin as a treasury reserve.



Semler Scientific's bold move to convert cash holdings into Bitcoin underscores its commitment to shareholder value and confidence in cryptocurrency's future. Drawing inspiration from MicroStrategy, the company is poised to further leverage Bitcoin’s potential as it awaits regulatory approval for additional investments.


Source: Coindesk

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