DOUGLAS Romania opened its 43rd store in Romania on May 16, in Transylvania, at Zalău Value Centre (Bd. Mihai Viteazul, No. 58B).
"Continuing the implementation of our "Let it Bloom" strategy, we are pleased to announce the opening of the 43rd store in Romania, marking a new DOUGLAS space, this time in Zalău, where enthusiasts of premium products can benefit from experiences that transforms the lifestyle into one where beauty and care become daily priorities. In 2024, DOUGLAS will not stop at the store launches this spring, in Pitesti and now in Zalău, but will continue expanding through new investments where customer communities want a complete shopping experience, which includes not only products, but also counseling, promotional campaigns, personalized events", said Lavinia Ivas, CEO of DOUGLAS Romania.
The store in Zalău Value Center offers a wide range of makeup, care and perfumery products and a total of over 130 brands, including the exclusive ones: Coach, Ariana Grande, Dr. Irena Eris, Kylie Cosmetics, Florence By Mills, Abercrombie&Fitch, Gritti and many others.
"All those who cross the threshold of our store in Zalău will benefit from special offers, customers always being put first when it comes to unique experiences of buying premium products", said Lavinia Ivas, CEO of DOUGLAS Romania.
The expansion of the store network is part of the development plans of DOUGLAS Romania. The company intends to continue the constant investment in the online infrastructure and the promotion of Romanian brands, within the Ro Brands project. Four years after its launch, Ro Brands, the only premium platform in the beauty area dedicated to local products and manufacturers, brings together 39 brands and over 1400 products, and the company is running a strategy to accelerate its development in the coming year.
DOUGLAS Romania has an assortment that includes, in total, about 28,000 products and about 600 brands.
About the DOUGLAS Group
The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,850 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as its own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom – DOUGLAS 2026”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2022/23, the DOUGLAS Group generated sales (net) of 4.1 billion euros and employed around 18,000 people across Europe.
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